http://dspace.bsuedu.ru/handle/123456789/65108| Title: | Emotional approach to fitness club brand design |
| Authors: | Belokovalenko, O. Tkhorikov, B. A. |
| Keywords: | economics marketing research forecasting fitness industry fitness clubs brand management emotional brand |
| Issue Date: | 2022 |
| Citation: | Belokovalenko, O. Emotional approach to fitness club brand design / O. Belokovalenko, B.A. Tkhorikov // Independent Journal of Management & Production. - 2022. - Vol.13, №4, spec. ed.-P. s560-s568. - Doi: 10.14807/ijmp.v13i4.1978. - Refer.: p. s567-s568. |
| Abstract: | The study's primary aim is to present the author's statement of possible scenarios for the development of the fitness industry, highlighting the factors that can transform consumer demands in the post-covid economy |
| URI: | http://dspace.bsuedu.ru/handle/123456789/65108 |
| Appears in Collections: | Статьи из периодических изданий и сборников (на иностранных языках) = Articles from periodicals and collections (in foreign languages) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Belokovalenko_Emotional_22.pdf | 125.45 kB | Adobe PDF | View/Open |
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